Something new could be happening to wine. Is this good or bad?
You decide.
Taken from Cool Climate Wine. A great blog that you guys should check out
What is Naked Wines?
Naked Wines is introducing a revolutionary concept to the Wine Industry. The premise is to provide crowd source funding to bankroll winemakers, so they can focus on the winemaking and consequently offer lower prices to the consumer. The company was founded in 2008 in the UK. The strategy includes a website where:
- Consumer members preferences are tracked
- Consumers can interact with the winemakers
- Consumers can offer reviews and feedback on the wines
This captures the advantages of social media and the internet and brings it to the wine industry. The concept also effectively brings the winemakers closer to their customers, allowing them to hone their craft and tailor the product to meet demand. The “Angels”, as the investors / members are called, are required to submit $40 USD/mo. to provide seed money and then in return they receive discounted prices on the resulting wine when released…
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